• This is a system that instantly publishes your advertisement on Google and Yahoo and also brings you targeted customers within 24 hours.

We manage your pay-per-click (or cost-per-click) campaigns in order to get instant traffic to your site through CPC services (sponsored results when people search for your targeted keywords). We use Google Adwords and Yahoo Sponsored Search for this type of advertising. In Google, they now call this type of advertising CPC or cost-per-click and at Yahoo they call it PPC or pay-per-click.

An adgroup is the combination of a set of keywords with one or more ads. There can be between just a few keywords to over 200 keywords per adgroup (depending on your industry type). We create at least 2 ads per adgroup so if, for example, you signed up for 60 adgroups we would create at least 120 actual ads. This allows us to target specific keyword searches to match the ad. Not only does this improve click through ratio but also increases the ad quality and in turn keeps the cost per click low.

After we create the campaigns, adgroups, keywords, and ads we start the bidding as low as possible to display ads and slowly increase the bid until an affordable stream of traffic is produced. This is monitored regularly through Google and Yahoo's interface and also through Google Analytics. We use this data to constantly fine tune the campaigns in order to further improve conversion rates and costs.